My name is José Cabral and I was born in Lisbon, in 1980. When I was 7 and moved house for the first time, I remember drawing the floor plans of the apartments we visited and telling my parents I wanted to be an architect. I wanted to be many other things in between but I still didn't know exactly what I wanted when I studied Sociology at ISCTE and joined Santa Casa da Misericórdia de Lisboa, where I remained as a volunteer for 9 years.


I started working for TAP Airlines and later for Banco Espírito Santo where I was a corporate account manager, which I ended up leaving to embrace some personal projects. One of these being my blog, also published as a book, O ALFAIATE LISBOETA, winner of the Best Digital Communication category in the FASHION TV AWARDS.

Along the way, I wrote for the METRO newspaper, the national editions of VOGUE and GQ magazine, and the EXPRESSO newspaper. I collaborated with fashion retail multinationals in communication and marketing projects and created the institutional campaigns “Lisbon is us” and “My future is Lisbon” for the Lisbon City Council. I launched J.LISBON, an online men's clothing store, and created the rainwear brand CAIÁGUA.


As a real estate consultant, I began at Porta da Frente | CHRISTIE’S in 2018 before moving to RE/MAX Collection. In the beginning of 2022, I decided to become a KELLER WILLIAMS agent.


In 2019 I launched a real estate blog A HOUSE IN LISBON and, in 2020, I restarted my activity as an independent columnist at DINHEIRO VIVO, where I write about the real estate market. In 2021 I launched the weekly series 1 MINUTE REAL ESTATE, also published at DIÁRIO DE NOTÍCIAS (one of the most historical Portuguese daily newspapers) and DINHEIRO VIVO (Portugal’s #1 business newspaper).

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